You magically transform your living room, so you can get in your morning. Workout with apple fitness plus show off your school project using airplay battle it out. On apple arcade and even sneak in a late night movie with airpods the ability to do all of these things, and so much more is why we’ve put so much power into apple tv and it’s. Why i’m so excited to share with you? The next generation of apple tv, 4k apple tv 4k, is now built with the a12 bionic bringing a new level of performance that will be a massive upgrade to your tv. Delivering the highest visual quality possible has always been core to apple tv. It already supports high dynamic range formats, such as dolby vision, revealing more realistic, colors and greater detail, and with the a12 bionic, the new apple tv 4k can now play hdr and high frame rate. This allows video to play more smoothly and appear more lifelike than ever before, which will be great for fast moving action like sports we’re working with leading providers across the globe as they begin to stream in high frame rate, hdr and it’s, not just professionally produced programs That will look amazing for those of you with an iphone 12 pro. You can already record in dolby vision at 60 frames per second and to enjoy all these moments in the best quality. On the new apple tv, 4k we’ve enhanced airplay to support high frame rate hdr, we want everything you watch on apple tv to look amazing, but because every tv settings are different, it’s challenging to know if you’re getting the best picture.
Until now, with our new color balance, feature apple, tv will work with your iphone and its advanced sensors to improve your tv’s picture quality. Your iphone uses its camera and proximity sensor to guide you to an on screen target. Color measurements start automatically apple tv uses the light sensor in your iphone to compare your tv’s color balance to the industry. Standard specifications used by cinematographers worldwide. Using this data apple tv will then automatically tailor its video output to compensate for any inaccuracies in your tv’s picture. Settings so you’ll now see much more accurate color without you ever having to adjust your tv, the results can be dramatic, with more natural colors and improved contrast, making your tv look better than ever. Of course, the way you interact with apple tv is with the siri remote, so this year we completely redesigned it with new functionality and controls. It starts with a new one piece, aluminum design, that fits perfectly in your hand and with contrasting controls you can easily find and hit just the button you want. We also have a brand new click pad with five way: navigation for better accuracy and the entire click pad is touch, enabled preserving the fast directional swipes users love, and we did something pretty cool with the outer ring we’ve. Given it a new circular gesture that turns it into a jaw, control perfect for finding just the scene, you’re looking for we’ve also made it the only remote you need for your tv.
It now has a power button that controls your tv’s power and another for mute and we’ve moved the siri button to the side just like on your iphone. The enclosure is made from 100 recycled aluminum joining apple tv, 4k and all of our products in furthering our commitment to reducing our environmental impact so that’s, the new apple tv, 4k it’ll be available for 179, with 32 gigabytes or 199, with double the storage capacity. Perfect.