Why they’ve done this. Welcome back to marcos, reviews and thank you as always, for subscribing. If you haven’t, subscribed the button’s just down there. I really enjoyed apple’s spring loaded event. Last week i thought it was great. I thought the production was fantastic. As always, i thought the new imac looks fantastic air tags, a bit of a muted release, but actually i think they pitched it really well. There was just one problem with it, and that was the m1 ipad pro. It was the most boring announcement. At that event, let me explain why, as you’d expect, there were shed loads of rumors about this new ipad pro leading up to the event, but there was one that stuck out more than any other, and it was this new display technology called mini, led now. The new ipad pro does have that technology in its screen, but it was buried in all sorts of things, so they were talking about the 1600 nits of peak brightness. No one really knows what an it is, but it’s how bright the screen is. A million to one contrast: ratio liquid retina buried beneath all that stuff. All these big numbers – and things was mentioned of the fact that the new ipad pro has 10 000 mini leds behind the screen. But what baffled me about the screen technology in the m1 ipad? Pro that’s, what we call it is the fact that they kept liking it to the pro display xdr, which, if you don’t, know what that is it’s.
Basically, a pro grade monitor for a mac and it’s used by professional video editors and all that sort of stuff and it’s six thousand dollars six thousand pounds. It has a stand which alone is a thousand dollars, but apple were kind of comparing the technology in the new ipad pro to that xdr display. They even said that users could take their xdr workflow from an xdr display to an ipad pro. I have no idea what an xdr workflow is if you’ve got one. Let me know in the comments, but my guess is that that is a very, very small audience, but regardless of that, all of this screen tech sounds fantastic until you bear in mind the fact that the existing ipad pro screen and the existing ipad screen actually has Been brilliant for a long time, it’s, okay, it’s, not oled, but it’s, never felt hampered. In that way, it’s been one of the. In fact it is, i think, the best tablet screen you can get your hands on. So if you were confused by how they were linking the new ipad pro to the six thousand dollar pro xdr display, you might have been as confused as i was, but it does get worse. So the headline feature about the new ipad pro is that it has an m1 chip in it, and the m1 for the uninitiated is basically a brand new chip that apple have developed themselves and, first of all, it went into the macbook air macbook pro mac mini And just recently the new imac – and it is superb the reason it’s so good – is that it contains everything in one chip and this isn’t a new thing.
It’S called system on a chip or soc, and it basically means that the cpu, the graphics, the memory, the the hard drive space all of that stuff, is on one chip and that results in two benefits. One of them is the fact that the data that you you’re kind of putting through your computer doesn’t have to go after the separate memory. Separate storage it’s all contained in that chip, so it doesn’t have to travel as far so it’s much much quicker and, secondly, it’s so power efficient. So if you’re using an m1 laptop like the macbook pro or the macbook air, you get a fantastic battery life. If you put that into an ipad, the gains are even bigger because you’re going from what was ostensibly a tablet, cpu and you’re, going to an m1 chip, which is essentially a desktop class cpu and according to apple, that makes it 50 faster than the outgoing ipad. Pro and then they did this really weird thing where they compared it to the very first ipad that came out in 2010, and would you believe the m1 ipad pro is 75 times faster than that first generation ipad who’d have thought it? Oh, it gets better as well if you compare the gpus, the graphics processing in this new m1 ipad pro to the very first ipad that came out, it is hang on 1500 times faster, but this illustrates the issue that i have with the new ipad pro the Ipad has always been light years ahead of the competition.
You have to bear in mind that the competition isn’t much competition, you’ve got samsung tabs you’ve got what amazon provide in terms of their fire tablet thing there’s, not much else. The only other thing you can really can compare it to is the microsoft surface, which is, admittedly, a very good laptop tablet, but it’s a very different machine because it runs windows. It runs a full operating system, a desktop class operating system, the ipad doesn’t, the ipad runs ipad os, which is basically let’s not beat around the bush, a big version of the one that you get on your iphone, but the hardware that sits behind the ipad. As i say, for years has just been street’s ahead, not just of the competition but itself. You know the hardware team at apple that make the ipad and make the chips and all that stuff. You know they’re sprinting, 200, 300 400 miles ahead of the people who are making ipad os. Now, why that is who knows only apple knows that every wwdc that happens we’ve got one coming up fairly soon. We see some normally some pretty big improvements to to ios. On the iphone and ipad os, the biggest thing they’ve done really is add, trackpad support which i’ll come on to later, but that’s it. You know they’ve kind of messed around a little bit with adding semi widgets on the left hand, side it’s. Still this massive sea of huge icons, you know the springboard app launcher, they just haven’t done much with it.
I know that they’ve added things like support for usbc devices, external storage, slightly better file management, but it is still, to all intents and purposes, a mobile operating system now hands up. I don’t put my ipad through its paces. I never really have, but the reason for that is, i don’t know how to i’ve not done any video editing on it. Admittedly, i will at some stage do that there are rumors that final cut pro will appear on it. At some point, i do need a lot of convincing that i can go from using final cut pro on a traditional computer to an ipad, but i will of course give it a go. I think the number of people who are using the ipad to its absolute fullest it’s people in enterprise it’s people who are doing very complex content creation on it, who are actually using it as a video editing suite now. I know that people do that, but that’s such a tiny subsection of the market. This is the latest ipad air, okay, it hasn’t got a high refresh rate screen. It doesn’t have face id, but it is super super powerful. I can never max this out. I wouldn’t. I would not know how to and it’s much cheaper than the new ipad pro it doesn’t have an m1 chip in it and i know there’s an unbelievable amount of headroom in this thing that i’ll just never experience. So why add? An m1 chip to an ipad apple are on a bit of a high at the moment, and i completely get that they’ve completely nailed.
This m1 chip, it’s it’s, been such a rocket ship they’ve kind of thrown into the industry and it’s got other manufacturers scared. You know we’ve seen intel with their ridiculous. Just in long adverts they don’t know what to do an apple okay. They do have complete control of their ecosystem, they have control of the hardware and the software, but that’s the point that it’s giving them this leg up, which other manufacturers just can’t get to the m1, has changed the way i think about computing i’ve waxed lyrical about It on this channel, the mac mini, which is sitting in front of me now, is now my workhorse. It replaced a computer that was three times its price m1 macbook air, fantastic. I love the look of the new imac. I think it’s a very sensible entry point for that particular device into the m1 ecosystem. I’Ll do a video about that very soon, but this new ipad pro putting the m1 into that it feels like the result of a drunken all nighter at apple hq. You know check us out: we’ve just completely wiped the floor with the m1 with intel. Should we put it in an ipad, yeah yeah. Why not part of me hopes that did actually happen? I love the idea of them actually just deciding to lob an m1 into an ipad after a drunken night out, but i don’t think it was. What bothers me is what is going to follow and what has already followed to a degree from some of the slightly partisan apple tech crowd, who will be reporting on how amazing this thing is, and the worry with that is that people are going to rush out And buy this ipad pro and spend a lot of money on it when they could probably get away with an ipad air and save a huge amount of money, and like me, they might get the ipad pro get the keyboard case start using it as a kind Of laptop knowing they’ve got this fantastic chip in it, and after a few months they might start thinking, should i have bought the m1 macbook air, or maybe i should perhaps have just bought the normal ipad air don’t.
Get me wrong. I love the ipad. I just think comparing the pro version of it to the pro display xdr, a 6 000 reference monitor, i think, it’s a little bit tone deaf. I just don’t really think that apple has read the room correctly with this one. Another explanation is that they perhaps can’t take the ipad much further and they know that they’re, perhaps a little bit stuck to know what to do with it, which would explain why ipad os is so slow to kind of get anywhere, but obviously they know that it Needs a regular release cycle, so why not put your m1 chip in there as well, and one of the other benefits of that is a single supply chain for a cpu, rather than lots of different supply chains for different devices. So i can see that from a manufacturing, logistics, profitability, point of view, it probably makes sense, but i just can’t get excited about this m1 chip in the ipad. There were some other tech flexes in you can call them that in this event, for the ipad pro which annoyed me 5g. Now, if you can get 5g, where you are and you’re using it reliably wherever you go, please let me know in the comments, but i live in england and where i live, which is in warwickshire, we do well, we should have. Apparently, if you look at all the maps of 4g coverage, pretty good 4g coverage, the reality that isn’t always the case, my iphone 12 pro regularly slips down to one bar and struggles to get a signal sometimes and that’s in a fairly busy town well covered.
Apparently 5g is something which is coming it’s going to be here at some stage for most of us, but it’s so far in the distance, and it does annoy me when apple makes such a big fuss about it, there’s also a new camera system on the ipad Pro understandably, they’ve paid the most attention to that front facing camera. Obviously, more people now than ever doing, zoom calls and teams calls and face times etc, and you need a decent front facing camera. So they’ve put this 12 megapixel ultra wide lens on the front of the ipad, now that’s a really good idea, and it also does this thing where, if you’re moving about it, will follow you and if someone else comes into the frame, it will actually zoom out. Zoom in really cool, actually teams does this: it doesn’t zoom out and zoom in, but just do the kind of thing like that, so they’re not first to post with this, but it’s it’s it’s, a nice addition. I didn’t mind that and lastly, there was no meaningful update to the magic keyboard case. A lot of people thought they were going to put a little slot in for the for the apple pencil, but nothing happened really apart from painting it white and it does look very cool in white, but it’s still that same pretty expensive keyboard cover, which i do Like but it adds lots of bulk to the device, it adds lots of cost to the ipad as well.
But if you were expecting a brand new keyboard case with function keys and whatever else, it was that you wanted you’re gon na be a bit disappointed. But on the subject of that case, just very quickly coming back to that trackpad support in terms of evolution of the ipad. That is the one thing in the last two three four years that has really changed my opinion of it and before i got the m1 macbook air, i was using an ipad pro out on the road as my kind of daily driver when i’m in coffee shops And working at the gym and all that sort of stuff, but like i say i then got the m1 macbook air and that kind of relegated my ipad pro. To being this thing in front of me, which i use just to read my notes for the for the videos but trackpad support that made the ipad pro more of a productivity tool for me and, i think quite a lot of other people. So in conclusion, i received a lot of stick for my assessment of the apple tv. Not the one that’s just been launched the one before that, where i said it should be cancelled. I wrote an article about that on medium people. Most people, to be honest, did not agree with me, but my beef with the new ipad pro feels a bit different it’s. A technical marvel do not get me wrong. What they’ve done with it by putting that m1 in there it’s so far into the stratosphere? It’S untrue but it’s a bit like putting 10 bit dolby vision, hdr recording in your iphone that is technically mind boggling, but pointless because you’ve got to turn it on.
For starters, have you used it? Have you got an iphone 12 pro? Have you ever turned that on i haven’t and the biggest problem with the new ipad pro? Is this the ipad air it’s, the one ipad? I will always recommend unless you want a bigger screen, that’s the only reason in my mind to get that big ipad. 12. Pro, i think, until ipad os catches up and i’m filming this before wwdc in june. How long will it take for ipad, os and third party apps to actually make use of that m1 chip and when they do what’s, it gon na mean for users like you and i and lastly, what is wrong with the ipad just being a consumption device? They do the best possible job for that i don’t want anything more from them. I need really convincing that that m1 chip would give me functionality from an ipad that i i need. Do you agree with me? Do you disagree with me get involved in the comments and if you want to see what i thought about the rest of the spring loaded event keep watching for a link to that video.