Best smartphones of 2025

BEST OVERALL SMARTPHONES

When it comes to making a choice in the ever-evolving world of smartphones, the options are overwhelmingly diverse, especially in a market as vibrant as New Zealand’s. Among the countless devices vying for consumer attention, certain models consistently stand out for their blend of performance, design, and usability. As of August 2025, I’ve dived deep into the industry to uncover the must-have gadgets every tech enthusiast should consider.

TOP CONTENDERS IN PERFORMANCE

Looking for the best overall smartphone? Let’s explore some top contenders that have made waves this year. One device that has turned heads is the Apple iPhone 15 Pro. It boasts an A17 chip, making it lightning-fast and exceptionally efficient. The stunning Super Retina XDR display enhances the viewing experience, whether for gaming or streaming.

• Key Features:
• 5G capabilities for ultra-fast internet speeds.
• ProMotion technology with a 120Hz refresh rate for smooth scrolling.
• The camera system remains unmatched, featuring advanced computational photography.

But Apple doesn’t hold all the cards. The Samsung Galaxy S23 Ultra is a titan in its own right, with a sleek design and remarkable features that challenge the iPhone’s supremacy:

• Highlights:
• Stunning 6.8-inch Dynamic AMOLED display.
• A powerful Snapdragon 8 Gen 2 processor.
• Unparalleled camera capabilities, including a 200MP main camera and 10x optical zoom.

DESIGN AND USER EXPERIENCE

A smartphone is more than just its internals; it’s about how the device feels in hand and the fluidity of its user interface. Both the iPhone 15 Pro and Galaxy S23 Ultra have succeeded in creating a refined experience. Features like Apple’s seamless integration of hardware and software ensure users are treated to a swift and lag-free experience. Meanwhile, Samsung’s One UI offers extensive customization, allowing users to truly make their phones their own.

PRICE AND VALUE

Pricing can be a dealbreaker for many. While high-end devices like the iPhone 15 Pro and Galaxy S23 Ultra start on the higher end of the spectrum, their longevity and performance can make them wise investments. Here’s a simple breakdown of their price points:

Every dollar you spend should yield a reward: whether that’s in impressive camera capabilities, robust processing power, or stunning visuals. Many argue that the investment is warranted for these flagship devices. However, be prepared to shop around for deals or consider financing options.

USER EXPERIENCES AND REVIEWS

It’s essential to hear from everyday users. Many users rave about the Apple ecosystem’s synchronicity, saying, “Once you go Apple, you never go back.” Yet, Samsung loyalists equally declare their admiration for the Galaxy’s versatility. Here’s a glimpse of common sentiments:

• iPhone 15 Pro: Users often compliment its camera quality and smooth user experience.
• Galaxy S23 Ultra: Fans love its battery life and brilliant display, remarking on how it enhances gaming and media consumption.

Ultimately, the best overall smartphone comes down to personal preference paired with real-world performance. Each device excels in different features, making it essential to assess what matters most to you—be it exceptional photography, a user-friendly interface, or integration within a broader ecosystem.

FINAL THOUGHTS

As you weigh your options, consider what specifications fit your lifestyle best. The tech landscape promises even more innovation in 2026, but for now, these devices represent the pinnacle of smartphone technology in New Zealand.

BEST BUDGET PHONES

Finding a smartphone that balances performance, features, and price can often feel like searching for a needle in a haystack, especially in New Zealand’s competitive market. However, 2025 has unveiled some true gems in the budget category. These devices prove that you don’t have to break the bank to enjoy a high-quality smartphone experience. Below is an exploration of the best budget options available this year, showcasing their standout features and performance.

TOP BUDGET SMARTPHONES OF 2025

When it comes to budget smartphones, a few models have truly taken center stage. Both the Xiaomi Redmi Note 12 and the Samsung Galaxy A34 offer remarkable value for money without compromising too much on performance or features:

• Xiaomi Redmi Note 12: This device is a fantastic choice for anyone looking for great specs at a low price. With a 6.67-inch AMOLED display and a Snapdragon 685 processor, this phone doesn’t shy away from delivering an impressive experience.
• Samsung Galaxy A34: Samsung has a long-standing reputation for providing quality budget phones, and the A34 continues this tradition. Boasting a vibrant Super AMOLED display and an efficient MediaTek Dimensity 1080 chip, it’s one of the most appealing budget options.

UNBEATABLE FEATURES ON A BUDGET

Budget phones often come with limitations, but modern models have banded together to shatter those preconceived notions. Here are some features that make the Xiaomi Redmi Note 12 and Samsung Galaxy A34 hard to resist:

Both smartphones not only excel in terms of hardware but also offer stunning camera capabilities. The Redmi Note 12 features a 108MP primary sensor that is quite rare at such a price point, while the Galaxy A34 offers a reliable triple-camera system that excels in various lighting conditions.

BATTERY LIFE AND PERFORMANCE

One of the more crucial yet often overlooked aspects of budget smartphones is battery performance. Users expect a device that can last through long days without needing a charge. Both the Redmi Note 12 and Galaxy A34 do not disappoint:

• Xiaomi Redmi Note 12: Equipped with a massive 5,000 mAh battery, this phone typically lasts more than a full day of moderate use.
• Samsung Galaxy A34: With a 5,000 mAh battery as well, its power management is highly efficient, thanks to the Dimensity 1080 chip, ensuring the device keeps up with daily tasks without frequent charges.

USER EXPERIENCE AND DESIGN

In the world of budget phones, user experience can often lag behind flagship models. But that’s just not the case with our top picks for 2025. The Redmi Note 12, for example, offers an MIUI 14 interface that is fluid and responsive, allowing users to navigate with ease. Meanwhile, Samsung’s One UI on the Galaxy A34 embraces user-friendliness, and the build quality provides a premium feel that is definitely unexpected.

From my perspective, it’s essential to consider how a smartphone fits into your lifestyle. I’ve found that smaller, lighter phones like the A34 are incredibly handy for on-the-go tasks, whether browsing, texting, or snapping quick photos.

PRICING AND VALUE PROPOSITION

Budget doesn’t mean low-quality; it implies smart spending. Both the Xiaomi Redmi Note 12 and Samsung Galaxy A34 provide excellent value, from their specifications to durability. Let’s keep a quick sum-up of their pricing strategy:

• Xiaomi Redmi Note 12: Priced at just NZD 399, it appeals to students and budget-conscious consumers.
• Samsung Galaxy A34: At NZD 499, it positions itself slightly higher, but the additional software support and brand reliability make it a worthy investment.

While some may rise to higher price points, these budget phones prove that affordability can coexist with functionality, and consumers don’t have to compromise on essential features to stay within a budget. It’s about finding the right balance, something I believe these choices deliver robustly.

BEST FLAGSHIP DEVICES

When we talk about flagship smartphones, we enter a realm of top-tier technology, where premium materials meet unrivaled performance. As of August 2025, high-end devices have continued to push the envelope, offering innovative features and functionalities that cater to discerning users. Here’s a closer look at some standout flagship devices, scrutinizing their remarkable attributes and how they stack up against one another.

UNMATCHED PERFORMANCE AND INNOVATION

At the forefront of flagship devices, the Google Pixel 8 Pro brings a slice of excellence to the smartphone arena. This powerhouse runs on Google’s refined Tensor G3 chip, designed specifically to enhance machine learning tasks and ensure fluid operation. The Pixel 8 Pro boasts a breathtaking 6.7-inch LTPO OLED display which dynamically adjusts its refresh rate, resulting in a fluid, responsive experience whether scrolling through social media or playing graphics-intensive games.

• Notable Features:
• Phenomenal computational photography capabilities.
• Integration of AI tools for real-time translation and voice recognition.
• Impressive battery management with adaptive charging.

However, the OnePlus 11 is undeniably a worthy rival, showcasing aggressive performance without sacrificing on design aesthetics. Its Snapdragon 8 Gen 2 processor, crafted with gaming enthusiasts in mind, guarantees top-notch efficiency during the most intensive tasks.

• Key Features:
• Fluid AMOLED display with a 120Hz refresh rate for seamless visuals.
• A robust camera setup that is ideal for both daytime and nighttime photography.
• Efficient software that doesn’t bog down the user experience.

CAMERA CAPABILITIES THAT WOW

The heart of a flagship smartphone often lies in its camera system, and in 2025, the race is tighter than ever. The Google Pixel 8 Pro has already established itself as a leader in mobile photography, featuring a unique 50MP main sensor paired with advanced AI enhancements that deliver stunning results even in challenging lighting scenarios. Users have praised how it captures vibrant colors and intricate details, giving DSLR-level results right from the palm of your hand.

On the other side, the OnePlus 11 isn’t just about power; it’s equipped with a versatile triple-camera setup that includes a 50MP main camera and a 48MP ultra-wide lens, making it a solid contender for shooting breathtaking landscapes or scenic portraits. The quality of its night mode has led many users to proclaim their satisfaction with low-light photography.

BUILD QUALITY AND DESIGN

No flagship conversation would be complete without addressing the attention to design and build quality. The Google Pixel 8 Pro exudes sophistication with its sleek glass back and aluminum frame, available in a variety of stunning finishes. It feels premium in hand, making users feel they are holding something truly special.

Contrarily, the OnePlus 11 embraces a more industrial vibe with its polished finish and robust design. With a focus on ergonomics, it fits comfortably in any hand and is a delight for those who prefer a more utilitarian feel. Both devices integrate build quality with functionality remarkably well.

PRICING AND MARKET POSITIONING

Pricing is always a pivotal aspect when investing in flagship devices. The starting price of the Google Pixel 8 Pro stands at approximately NZD 1,799, making it a substantial investment, but one that many believe is worth it for the innovation it brings.

The OnePlus 11, priced around NZD 1,599, positions itself as a value-laden alternative, appealing to those who want top-tier features without the flagship price tag. This strategy offers users a compelling dilemma: splurge on the Pixel for its unrivaled camera performance or opt for the OnePlus for a well-rounded experience that still gives you plenty of bang for your buck.

USER PERSPECTIVES AND FEEDBACK

I always find it fascinating to sift through user experiences, as they paint a vivid picture of what life is like with these devices. The Pixel 8 Pro users often rave about the seamless interaction between hardware and software, particularly how Google’s updates keep the phone feeling fresh long after its release. “It feels like it learns my preferences,” commented one user.

Meanwhile, OnePlus enthusiasts often express their appreciation for its fast performance and smooth interface, stating, “I can game without any lag, and that’s a huge win for me.” The community surrounding both brands continues to bolster their reputations, as users share their unique stories of satisfaction—or challenges—faced while using these smartphones.

As we delve deeper into the flagship smartphone market, it’s clear that innovation, user experience, and value intertwine, crafting a compelling narrative around these devices. These perspectives not only highlight their technological prowess but also underline the importance of user satisfaction in the smartphone experience.

BEST FOR CAMERA PERFORMANCE

The quest for the perfect smartphone camera seems never-ending, with brands consistently vying to outdo one another through innovative features and groundbreaking technologies. In 2025, the competition is fiercer than ever, showcasing devices that push the boundaries of mobile photography. Whether you’re an avid travel photographer, a social media influencer, or just someone who loves capturing life’s fleeting moments, having a smartphone with an exceptional camera can make all the difference. Let’s dive into the best contenders for camera performance this year, exploring their standout features and what truly sets them apart.

TOP CAMERA SMARTPHONES OF 2025

The cameras in smartphones today can often rival dedicated cameras, thanks to advancements in sensors, optics, and software algorithms. The Apple iPhone 15 Pro Max and the Samsung Galaxy S23 Ultra are two powerhouses, each boasting impressive camera capabilities that cater to different shooting styles:

• Apple iPhone 15 Pro Max: Known for its remarkable computational photography, it includes a triple-camera system with a main 48MP sensor that delivers stunning results, particularly in color accuracy and detail. Plus, the ProRAW format allows for extensive post-editing flexibility.
• Samsung Galaxy S23 Ultra: Featuring a stunning 200MP main camera, this device doesn’t just excel in capturing details; its dual telephoto lens configuration offers an impressive 10x optical zoom, perfect for close-ups without sacrificing quality.

FEATURES THAT MAKE A DIFFERENCE

When evaluating camera performance, several factors come into play. It’s not just about the megapixels; the lenses, software, and additional features like Night Mode or Portrait Enhancements can create significantly different results. Below are some exceptional attributes offered by our top picks:

The added functionalities on these phones vastly elevate the photography experience for users. With advanced processing capabilities, the iPhone’s Photonic Engine significantly enhances images shot in low light, while the S23 Ultra’s AI Camera Assistant optimizes settings in real-time, ensuring that every shot captures the essence of the moment.

USER EXPERIENCE IN PHOTOGRAPHY

A great camera is only as good as the experience it provides to the user. The intuitive interface of both the iPhone and Galaxy allows for seamless operation. Apple has honed its camera app to provide straightforward access to all features, while Samsung offers robust options that cater to those who enjoy playing with settings:

• iPhone 15 Pro Max: Users appreciate how quickly they can switch between modes, such as Night Mode or Macro, instantly transforming everyday photos into stunning works of art.
• Galaxy S23 Ultra: Photography enthusiasts love its Pro mode, granting full control over exposure, ISO, and even shutter speed, making it perfect for capturing those dynamic shots.

EXTRA PHOTOGRAPHY FEATURES TO CONSIDER

In addition to core camera specs, features like video capabilities and editing tools can enhance the overall appeal:

• Video Capabilities: The iPhone 15 Pro Max offers cinematic mode for capturing video with shallow depth of field, while the Galaxy S23 Ultra supports 8K video recording.
• Editing Tools: Both devices come with sophisticated editing tools that allow for easy cropping, filters, and adjustments, turning ordinary photos into phenomenal visual storytelling.

USER FEEDBACK AND REAL-LIFE EXPERIENCES

One of the best ways to gauge a smartphone’s camera performance is through user feedback. Countless enthusiasts have documented their experiences, often posting side-by-side image comparisons:

• iPhone 15 Pro Max: Users constantly express their delight in how specific colors pop and the level of detail retained—even in challenging lighting conditions. One user mentioned, “This phone has not just captured moments, it has captured memories.”
• Galaxy S23 Ultra: The flexibility of its zoom lens has garnered rave reviews, with many users commenting, “I shot a photo from a distance of 100 yards, and it looked like I was right there!”

Both devices have cultivated dedicated communities of users who swap tips on maximizing camera performance, fostering a sense of connection and shared enthusiasm for mobile photography.

BEST FOR BATTERY LIFE

In today’s fast-paced world, where our smartphones serve as our lifelines, battery life has emerged as a critical factor in choosing the right device. No one wants to be left searching for a charger in the midst of a busy day, which is why I’ve delved into the models that truly excel in this department. As of August 2025, there are several contenders promising impressive battery longevity without compromising on performance. Let’s take a closer look at the smartphones that stand out for their exceptional battery capabilities.

TOP SMARTPHONES WITH IMPRESSIVE BATTERY LIFE

When it comes to impressive battery life, two models have captured the limelight: the Xiaomi Poco F5 and the Samsung Galaxy M54. Both devices boast massive batteries and intelligent power management systems that help them last well past a typical day of use:

• Xiaomi Poco F5: This device features a colossal 5,500 mAh battery. With power-efficient components, it can easily sustain heavy usage throughout the day, making it an ideal choice for gamers and multitaskers alike.
• Samsung Galaxy M54: Equipped with a robust 6,000 mAh battery, the M54 not only excels in longevity but also supports 25W fast charging, ensuring that users can easily top up their power quickly when needed.

BATTERY PERFORMANCE UNDER REAL-WORLD CONDITIONS

What does having a powerful battery really mean in everyday use? It means less hassle and more freedom. The Xiaomi Poco F5 can provide more than a day’s worth of heavy usage—even with gaming, streaming, and social media engagement. Many users have confirmed that they’ve easily stretched the battery life to the two-day mark thanks to its Power Save Modes.

On the other hand, the Samsung Galaxy M54’s battery life can be attributed to a combination of its hardware and software. The One UI optimization maximizes power usage, helping users sail smoothly through taxing tasks like video calls or prolonged browsing sessions without the all-too-familiar urgency of charging.

FAST CHARGING TECHNOLOGIES

While battery capacity is crucial, fast charging capabilities add significant value, reducing downtime. Here’s how these leading models fare in this department:

The Xiaomi Poco F5, with its 67W fast charging, is a game changer. Users can go from 0 to 100% in under an hour, ensuring minimal disruptions to their daily digital routines. In comparison, the Galaxy M54, while not as rapid, still offers the convenience of quick top-ups that can fit into a busy schedule.

USER SATISFACTION WITH BATTERY LIFE

Hearing from actual users often reveals insights about what life is like with these phones. Here’s what a few have shared:

• Xiaomi Poco F5: “I can’t believe how long the battery lasts! I charge it overnight and don’t even think about it during the day.”
• Samsung Galaxy M54: “The battery life is fantastic! Even on a heavy day, I’m still above 30% by the evening—no more mid-day charging!”

The general consensus is that both phones deliver in terms of convenience and reliability, reducing the anxiety tied to battery drain that many users experience with their devices.

POWER MANAGEMENT FEATURES

Both devices integrate intelligent power management features to enhance battery longevity. Here are a couple that stand out:

• Adaptive Battery: Both the Poco F5 and Galaxy M54 utilize software that learns your app usage patterns, thereby optimizing power consumption. Less-used apps are prioritized for deactivation, translating into longer battery life.
• Battery Saver Modes: When it’s close to that dreaded low-battery alert, both devices offer modes that limit background processes, turn off features like GPS, and reduce display brightness, giving users those extra hours they often need.

In evaluating these smartphones, it’s clear that battery life holds significant importance in the overall user experience. In a world where our devices are indispensable, having a robust battery that can sustain energy through the entire day can be incredibly liberating. With advanced technology and management, users can finally enjoy their devices without being tethered to a charging cable. From my experience, that’s empowering—and in 2025, it represents a must-have feature in any smartphone worth considering.